Ordering food can be a stressful situation. If you’re not a regular and want to peruse, there are many things that worsen the situation. Overworked employees, queues of people, your hangry companions. My point is, it’s already bad enough perusing the menus, finding out they’re on TV screens is just so much worse.
I love technology, I can’t get enough of it, but I think some things were fine how they were, and fast food menus are one of them. I get it, sometimes there’s not enough space to display everything, though that’s rare. Most of the time every item is displayed over several screens, with a brief interlude of the latest special item flashing up, normally as I’m trying to read something. It’s just not necessary. If you want to sell me the new double triple whatever, just put up a paper sign, don’t interrupt the ordering process.
I think the worse one I encountered was at Jump Street the other day. Their cafe is not exactly known for its haute cuisone, and their food items fit on once screen, their drinks another. Behind the counter are, you guessed it, two screens. But still, each screen cycled through the menus with transitions that would make an 11 year old PowerPoint amateur weep tears of pride. But why? Just leave the things static, they were changing at a rate that left me gaping cluelessly at the thing for a full 3 minutes, and that’s not helpful by anyone. Ditch the screens. Just give me a menu I can read through.
My rating: 0/5
I love technology, I can’t get enough of it, but I think some things were fine how they were, and fast food menus are one of them. I get it, sometimes there’s not enough space to display everything, though that’s rare. Most of the time every item is displayed over several screens, with a brief interlude of the latest special item flashing up, normally as I’m trying to read something. It’s just not necessary. If you want to sell me the new double triple whatever, just put up a paper sign, don’t interrupt the ordering process.
I think the worse one I encountered was at Jump Street the other day. Their cafe is not exactly known for its haute cuisone, and their food items fit on once screen, their drinks another. Behind the counter are, you guessed it, two screens. But still, each screen cycled through the menus with transitions that would make an 11 year old PowerPoint amateur weep tears of pride. But why? Just leave the things static, they were changing at a rate that left me gaping cluelessly at the thing for a full 3 minutes, and that’s not helpful by anyone. Ditch the screens. Just give me a menu I can read through.
My rating: 0/5
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