Until the last few years, I hated cinnamon. I couldn't get on board with it at all, and I certainly couldn't see why kids love Cinnamon Toast Crunch. But now I've grown to like it, so I figured I could finally understand those kids when I finally came across a reasonably priced box of this cereal.
Cinnamon Toast Crunch is pretty much like the Cinnamon Grahams (or Curiously Cinnamon) you'd find in the UK. Small, crispy squares of cereal, sprinkled with cinnamon and sugar. I think the difference lies in the sugar element, I don't recall the Curiously Cinnamon being overly sweet, but it certainly shows in this cereal. The cinnamon is quite strong, but has a lovely sweet taste that's aided by the sugar swirled on top. So this stuff is equal parts sweet and spice, and it's pretty pleasant, especially with the lovely crisp cereal that it's all piled on top of. This box certainly didn't last long, I surely can see why kids love Cinnamon Toast Crunch. I can't fault it, it's a cinnamon cereal that just tastes great.
My rating: 5/5