You know what's not really considered cool by kids? Yoghurt. But that's about to change. Because although yoghurt has tried to be edgy before, with all those bits you can tip in or tubes it can fit into, nothing has prepared children of the world for Frubes Shot Pouches.
Look at this box. Look how edgy and cool it is. The 'u' is wearing sunglasses! The "o" in "shot" looks like a gunshot or blood spatter or something. In fact, why are they even called "shot pouches"? Because the word "shot" sounds cool obviously. Look at that urban brick wall in the background. Look at how the space underneath the fruit in the bottom corner looks like a swordfish for some reason. This box is a masterpiece in mind-blowing, cluster-fuck edginess. The pouches themselves don't let up either.
Look at these guys. They don't care. They have their tongues stuck out at authority, or to eat delicious yoghurt, I'm not entirely sure. One only has a cross for an eye, but he seems happy enough. Even if he is sporting headphones with an aerial, while the other has apparently gotten hold of a sweet pair of Beats by Dre.
So yes, the packaging is a bit in your face, but hey, the kids will like it, maybe. What they won't like is how awkward these things are to eat. You rip the corner off the top, obviously, but then what? Logic dictates you would pour the yoghurt out into your face, but it's too thick to do that. So you have to resort to squeezing and rolling the thing to get all the yoghurty goodness, but the nozzle is awkwardly positioned, meaning you have to squeeze all the contents into one small corner instead of straight up like in Frubes' tube counterpart. I don't know who designed this thing, but it's a bit of a mess.
The yoghurt tastes nice though. Smooth, flavoursome. But they had that down to a fine art when they put it in the first set of tubes. This step is just unnecessary. It's a nice yoghurt let down by some truly awkward packing design. I think it's time to get back to basics. I'll just have to go and make eating yoghurt with a spoon look real gangsta.
My rating: 3/5