Saturday 24 January 2015

Today's Review: The Laughing Cow's Bunch TV Advert

Through the magic of Facebook's exploitative advertising regimes, I happened across a post from The Laughing Cow the other day, extolling the virtues of their newest advert. Hell, I love cheese triangles, and also wasting my time watching video snippets on the internet, so there was nothing stopping me pressing that play button. 

Well, I assume The Laughing Cow has a new target market, even though their cheese triangles are still next to the Cheesestrings and Lunchables at my local supermarket. They've gone full Sex And The City on this one, despite Sex And The City not being relevant for over a decade (or the better part of one, if you count the movies). It's so blatant, you can see it from the off. Our crazily ear-ringed hero is Carrie, the one alerting them to the presence of the manly bull is token Samantha, the coy recipient of said stud's attentions screams Charlotte... and Miranda is the ginger one. Of course, they have their own names here, Holly, Melissa and Tetters, although I'm not sure which one's which. But hey, there's promise of seeing lots more of them in the future, so perhaps their identities will be explored fully in future, or maybe they'll just keep making witty remarks about the low calorific content of their cheese and crackers.

That's another thing that's baffling about this advert. The setting is just odd. Why is there a singular table at the end of a gym? Shouldn't these ladies be busy working out instead of sitting down and stuffing their faces with strange triangular crackers? I really don't know what to make of it all, but I guess the message we should all take away from this is that women don't need men, as long as they have cream cheese triangles that only contain 25 calories. But wait, how many calories does that orange juice contain? Fruits are high in natural sugars! You're negating your healthy snacking options! 

Still, it can't all be bad, I sure do want some cheese triangles now. That's the power of advertising I guess.

My rating: 1/5

No comments:

Post a Comment