Saturday 2 July 2011

Today's Review: Magic Corn

Yesterday I had the pleasure of being offered a sample of Magic Corn from a stand in town. They also gave me a little flyer that explained what Magic Corn is and why it's so awesome. In essence Magic Corn is sweetcorn in a cup. But it's so much more than that. Apparently.

I lost the flyer, so I can't draw references from it, but thankfully Magic Corn have a website. It assures me that they really know their stuff when it comes to sweetcorn, due to the various sweetcorn facts they have dotted around, and a downloadable PDF on the history of corn. The magic of Magic Corn, however, lies in their unique method of extracting the corn.

The website doesn't say what this method is, but it does inform me that it involves the kernel being extracted from the cob uncut. Apparently that seals in the flavour and such, but I have nothing to base that claim on. Why aren't they telling me this unique method? Presumably so people don't copy it, but I don't know that. Maybe it really is magic, otherwise would Magic Corn not be inaccurate under Trade Descriptions? Or maybe there's something more sinister. Maybe the only person who can extract the kernels in this way is a guy called Steve who doesn't wash his hands after poopie. I'm not ready to just accept that this corn extraction method is the best thing for me.

But the proof lies in the pudding, or the tasting thereof. My free sample was a small cup, but I quite enjoyed it while it lasted. It was nice, hot and juicy. You know what else is nice, hot and juicy? Any other hot sweetcorn. I normally eat the cheapest cans of corn I can get from Tesco, and that's pretty damn good too. This is one thing I don't understand about different brands competing for dominance in foods like these. Sweetcorn is sweetcorn is sweetcorn. No matter how wonderfully you grow it or prepare it there's not really much you can change about a single kernel of sweetcorn. I apologise to any corn cornoisseur out there who are now up in arms, but to the layperson I'll assume that all corn tastes the same.

Magic Corn sells for £1.50 a cup. It's quite a large cup, so I guess it's pretty good value if you're not buying cheap corn by the can like me. I tried the corn on its own, but there were loads of different flavours to choose from, like cheese and chilli. I was actually tempted to buy some, despite my views on competitive sweetcorn marketing. Magic Corn does smell damn good too, when I entered the shopping centre where it was being sold I was overwhelmed with a gorgeous smell. It smelt like popcorn, and while I was disappointed that it was just regular corn, it was quite nice. So, if you like your corn magic, see if you can find a booth and grab your cup of corn today.

My rating: 3/5

1 comment:

  1. Magic corn very good and the quality is superb eventhough it costs a bit more... But the attitude of one of thestaffs in Landmark Mall made me so desp that they was shouting at me like I was asking them for free corn!!! I took the snapshot of those morons and sent to magic corn company...